#1 Analyzing User Preferences
To better understand the needs and preferences of our target audience, I conducted a user survey (n=31) and analyzed the results. Building on these insights, as well as on a comprehensive literature review of social media interaction patterns, I derived key implications for the product strategy and feature design, including decisions on which reaction icons are most appropriate and whether to implement only positive or also negative reactions.
5 Hypothesis
User Survey (n=31)
#2 Design Ideas
To bring these features to life, I utilized Figma to design and refine the user interface. Regular meetings with the client, Holi, and the Product Designer on their team were essential to align our designs with the broader product vision.
Design Step #1
Iterative Icon Design
Created and refined the reaction icon set through multiple design iterations, ensuring consistency, clarity, and emotional expressiveness.
Design Step #2
Flow & Interaction Design
Developed interaction flows and micro-interactions that define how users discover, select, and use reactions within the app.
These sessions allowed us to discuss design choices, ensure our work reflected user needs, and quickly incorporate feedback. This collaborative approach ensured that our solutions were not only user-centered but also aligned with Holi’s brand and technical constraints.
Learning
The experience at FINTA Tech Academy helped me build both technical and interpersonal skills, solidifying my foundation as a UX Designer and Product Owner​.
Learning
This project underscored the importance of effective communication and feedback. Balancing hard and soft skills, from Figma to teamwork and time management, prepared me for real-world challenges. Working closely with mentors also provided insights into stakeholder management and the complexities of project dynamics beyond the classroom setting.
Note
Following my time with Netlight, I continued to work on this project in my role as a working student at Holi, where I carried the project through to completion. This continuity allowed me to integrate additional improvements based on user feedback and testing insights, and to see the project through from concept to final implementation, further strengthening my practical experience in UX and product design. Additional responsibilities during my time at Holi.